Author name: D Edward Levy

The retail business is a tough gig these days. High inflation, reduced spending and increased theft have put immense pressure on brick and mortar retail stores. Many larger chains have even given up, shuttering their stores in key metropolitan areas as both costs and losses dramatically rise. With that being said, physical storefronts are making […]

Working and managing in the retail business has been a tough gig since the end of the COVID-19 lockdown. Consumers and the public at large remain under pressure as costs rise across the board. Higher prices means more chances for loss for retailers as bad actors resort to crime to obtain goods. Relaxed prosecution laws

The telephone is still a very powerful tool for businesses. When selling or marketing a product or service, phone calls are the fastest way to penetrate any potential market. Direct to customer engagements will qualify leads and close deals faster than any other method of marketing. A recent Zippia study revealed that companies that do

The first question that should come to a marketer’s mind is: How do I get my product or service in front of as many people as possible? Traditional methods of marketing might employ some sort of physical marketing message meant to distract a potential customer into looking at that message. A more direct method is

The Old Way to Train Who remembers the golden years of customer service training? The new hire is marched into a cramped manager’s office on their first day of work and made to watch endless hours of VHS tapes on a very small television. This process was supposed to get the new hire ready to